CEW.org: July 2024 Product Watch

Dickinson’s is adding two cleansers to the brand’s portfolio of witch hazel products, expanding the franchise beyond toner. The Pore Perfecting Foaming Cleanser is made with 100% natural distilled witch hazel, niacinamide, and ceramides to improve skin texture while cleaning surface dirt and oil from skin. The Hydrating Gel Cleanser with Rose Water contains a combination of high-grade witch hazel, ceramides, and hyaluronic acid to lock in moisture while washing skin. “We developed these two new products to provide consumers with cleansers that are gentle enough to use daily, even on sensitive skin,” Bryan Jackowitz, President of Dickinson Brands, said in a statement. “We are excited to branch out into the cleansing category, adding to our line of trustworthy and effective products for consumers to enjoy and love.” As for marketing strategy, the brand hosted a media and influencer event in June with a dermatologist and makeup artist. Dickinson’s is also running paid and organic influencer campaigns on social media, as well as offering promotions on target.com and dickinsons.com throughout July and August. Launched July 8, the cleansers sell for $6.99 each and are available at target.com.